CleanMax liquid detergent is transparent, Clear and Colorless liquid to effectively clean the various soiled clothes, while being soft and gentle on fabric. It is formulated to retain the Fabric's inherent moisture, strands strength and mainly the colour and softness. The formulation begins to work on your fabrics, the moment it hits the Dirt. Dirt which are accumulated from involvement in Arts and Crafts, while drinking, while taking food, chocolates, coffee drinks, outdoors from automobile effluent toxic deposits, milk and milk products... FORMULATION: CleanMax liquid detergent is a synergetic blend of Anionic detergent, non-ionic detergent, Quaternary Ammonium Compound, cationic detergent with moisture retention agent and fabric conditioners along with nature identical Sweet Orange perfume to be friendly with the cloth and skin. It is free from Sulphates, Silicates, Phosphorus, Colours and Paraben