VIM Created in 1885, the Vim brand is still innovating and using the magic of natural ingredient like Lemon to create unbeatable results over a hundred years later. A REMARKABLE HISTORY William Hesketh Lever was determined to revolutionise Victorian England's standards of cleanliness and hygiene: so he created Vim Soap. His revolutionary product was the first one ever created by the company that is now Unilever, and today's hand dishwashing products build on this illustrious heritage. THE POWER OF NATURE Whereas other products are only just beginning to realise the importance and power of natural ingredients, Vim's use of the power of lemons to provide its unbeatable degreasing power is well-established. We also use other natural products, such as lime, vinegar and green tea to maximize the results, and minimize the number of chemicals in our products and in the environment.